Productize
Productize
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The Ultimate Guide to Turning Professional Services into Scalable Products

We help organizations transform and scale their services and products to accelerate growth


Product Innovation for the B2B Market

Vecteris helps B2B businesses launch new products and tech-enabled services with speed and confidence.

​Starting with deep customer insights, we use our many years of digital product management expertise and our proven product innovation process to help you quickly and successfully innovate.

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CEOs feel pressure to digitally innovate ... but success is often out of reach.

72% of executives have competitive pressure to digitally transform their organizations which often includes building and launching technology-enables services or products. Unfortunately, most executives do not feel equipped to innovate ...

Only 21% of executives believe they can successfully carry out new growth innovation actions in the next 12 months.

Forest

Vecteris Productize
Pathway™

We’ve developed a framework to help business services organizations increase the speed & success of product innovation efforts, increase their customer focus, and evolve their culture to be more innovation-friendly.

 

Assess Your Innovation Capabilities

We developed a proprietary Product Innovation Maturity Diagnostic to help business leaders understand the strengths and weaknesses of your team's product innovation capabilities as they are today. 

 

Your Partner for Innovation Success

Great product innovation starts with a clear understanding of your customers’ urgent and expensive problems and a solid business strategy.  Started by women with extensive experience building and selling successful tech-enabled B2B products, our mission is to help organizations design and launch forward-thinking products to positively impact the world we live in. Our highly collaborative approach allows us to create lasting partnerships with our clients.​

 

Trusted by:

Challenger
Heidrick Struggles Orig
Health Carousel
Relevate
Mercer

Thought Leadership:

Good Ideas Are Not Enough: Three Steps to Improving Your Team’s Product Innovation Capabilities
10/7/2021 -

A management consulting firm recently partnered with Vecteris to develop a strategy for ‘productizing’ their services.  As part of this work we also helped them assess whether or not they had the capabilities to support a product innovation growth

Vecteris Turns 3! Top Three Things We Are Grateful For!
9/15/2021 -

 

I can’t believe that three years have passed since we launched Vecteris at the Women in Product Conference in San Francisco back in 2018! So much has happened and this seemed like a good moment to stop, reflect, and celebrate.

Attracting and Retaining Top Product Talent (when you are NOT a tech company)
9/14/2021 -

One of the unexpected gifts of the pandemic has been our launch of (virtual) peer groups of Product Leaders. At least once a week, we get the chance to convene small groups of product leaders to discuss their challenges and share experiences. We cover

Client Testimonial

“Vecteris played a crucial role in defining the market requirements of a new product.  Their expertise, thought leadership and market research skills were incredibly valuable in helping us define our value proposition and product roadmap.  They also helped coach my team of product leaders about strong product development practices along the way. The team at Vecteris is easy to work with and happy to go the extra mile when needed.”
​- Simon Frewer, CEO, Challenger Inc.

 

We go the extra mile

Let's talk about your innovation and strategic growth goals.

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