I recently shared some of my favorite quotes from the Women in Product 2018 Conference. For the product management newbie out there, I thought I would also share some of the best tactical tools that were shared.
My favorite insights and tools came from Nisha Victor at Intuit. She shared her customer-driven approach to product management focusing on that point where:
1. important, unsolved customer problems intersect with
2. our ability to solve for those problems and
3. build a competitive advantage.
Nisha shared how Intuit solves these problems and “design for delight”. They start by building deep customer empathy with customer interviews and observations to truly understand not only what people say but also what they do, how they think and even how they feel.
When digging for insights Nisha boils it all down:
Once Nisha and her team have settled on the Customer Problem Statement they begin the potential product brainstorming process “going broad to go narrow.” Her brainstorming tips include:
Nisha is planning to post her presentation online soon and when she does I’ll plan to share it here! You can read more about the conference here.
If you use a different approach to drafting Customer Problem Statements or to solution brainstorming please share!