​Transform Your Team into Product Management Leaders

When your goal is speed to innovation, your team is as important as your product.

The Product Leaders Academy is designed to meet the needs of leaders and teams in non-tech native companies to quickly master product management skills and processes to meet growth goals.

The ​Product Leaders Academy is for:

• New-to-Product Management team members who need skills to assess, develop and grow new products 
• New-to-Product Management leaders who need help coaching and developing junior staff
• Cross-functional leaders (IT, marketing, c-suite) who need to better understand Product Management core competencies and the role of Product Managers
• Organizations who want to cultivate a Culture of Innovation

How does your Product Innovation Quotient measure up?

We provide three different Academy formats:

For the Product Management Leader or Team:  Product Leader Coaching 

Spend dedicated 1:1 time with an experienced Product Management professional who will:

1. Assess development needs (both individual and your team) and develop a customized coaching plan
2. Hold regular coaching sessions, which include:

• Pre-work – curated reading or videos
• Discussion of principles and how best to apply to your particular organization
• Applied learning takeaway assignments and accountability to complete them

All sessions are recorded and materials catalogued for later access serving as a ‘Product Playbook’ for your company

For the Team (mixed skill levels): Onsite Workshops 

​Engage an expert facilitator with years of PM experience
Topics covered will include:

• Product Management Fundamentals (101): for new to PM staff and non-PM staff
• From Product Management to Product Leadership (201): for PM leaders, with emphasis on softer skills needed to be Product leaders such as influence, network mapping, personal branding (versus more technical/fundamental skills)
• Creating a Culture of Innovation (301): for your senior team to embed your new learning into your culture

Coming Soon - For the Leader or Team (continuing education): PM Peer Groups

Engage an expert facilitator with years of PM experience
Topics covered will include:

• Product Management Fundamentals (101): for new to PM staff and non-PM staff
• From Product Management to Product Leadership (201): for PM leaders, with emphasis on softer skills needed to be Product leaders such as influence, network mapping, personal branding (versus more technical/fundamental skills)
• Creating a Culture of Innovation (301): for your senior team to embed your new learning into your culture

Why Product Leaders Academy?

Product Management as a competency is only starting to take hold with non-tech native companies and they often need outside support to build and apply product management fundamentals. Vecteris CEO, Eisha Armstrong started the Product Leaders Academy specifically for non-tech companies committed to digitally transforming their products and growing product management as a competency. PL Academy coaches understand:

• Your frustration in leading a product team that – quite frankly – may not have the skills you need NOW
  
• Learning these skills can be overwhelming for some, and we have the experience to present the knowledge in easy-to-understand formats.
  
• The best approach is to dive in. We apply the PM process to your current issues so your team can learn WHILE building/launching/revising your product.
  

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Product Leaders Academy
​Category Menu 

​What is Product Management
Defining PM / What makes a good/bad PM 

Understanding the Customer
Collecting customer feedback / Identifying customer Segments / Creating personas

Product Marketing / Launch Marketing
Internal Product Launch  

Product Strategy

Building Product Roadmaps

Competitive Analysis / Market Assessment
Assessing size of market opportunity 

Change Management 

Stakeholder Communication
Building influence / Effective stakeholder communication

Pricing 

Product Performance Measurement 

Testing Ideas using MVP

Mapping and Improving the User Experience 

Writing Product Requirements / UX Design

Working with Developers / Working with Data Scientists

Agile Development