Considering a new product? Facing new competition?
Set your new product up for success by concentrating on the first two phases of the Innovation Pathway, DISCOVER and SCOPE. Customer guided insights ensure that your new and revamped products address real opportunities.
Key phases of work included:
Assessing the competitive landscape
Identifying urgent and expensive customer problems by segment
Ideation workshops with your team
Testing concepts, wireframes, pricing and packaging
Customer advisory council creation
A/B testing for pricing, packaging, and messaging
"Sell Before Build" MVP testing digital advertising of landing pages to assess interest
Using techniques adapted from the Design Sprint process,
we also offer the following engagements:
"Vecteris helped us uncover and focus on an urgent and expensive customer problem, align our internal stakeholders and provided valuable market feedback on our concepts. Health Carousel wouldn't have gotten to where we are today on our own. We not only needed their capacity but also their expertise."
CMO, Health Carousel