Create a Product-Friendly Culture
Win employee hearts and minds and begin to change behavior across the entire organization
Align Strategy
Set aside sufficient resources to fund product development, determine how to allocate these resources across a portfolio of product options, and separate the operational metrics and processes
Define the Problem
Understand the urgent and expensive problems found in the most attractive market segments
Co-Design & Develop
Generate, test, and develop ideas by ideating with employees outside of the core team, heavily engaging potential with customers, and closely partnering with developers
Launch Boldly
Plan how new products will attract new customers and eventually lead them to consume existing, yet complementary, services
Manage
Learn from the market and begin to iterate and repeat an abbreviated version of this cycle again to improve and grow our product
