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The Ultimate Guide to Turning Professional Services into Scalable Products

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“If he fails, at least fails while daring greatly” 
― Theadore Roosevelt

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The most successful product innovators use an iterative, human-centered approach.
Learn how to do this yourself with The Productize Pathway along with the tools and resources provided here.

  • Step 1:  Align the Team

  • Step 2: Define the Problem

  • Step 3: Co-Design and Develop

  • Step 4: Launch Boldly

  • Step 5: Manage for Growth

Co-Design & Develop

Generate, test, and develop ideas by ideating with employees outside of the core team, heavily engaging potential with customers, and closely partnering with developers

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Launch Boldly

Plan how new products will attract new customers and eventually lead them to consume existing, yet complementary, services

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Supporting Your Sales Team Through a Digital Acceleration

Manage

Learn from the market and begin to iterate and repeat an abbreviated version of this cycle again to improve and grow our product

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