The most successful product innovators use an iterative, human-centered approach.
Learn how to do this yourself with The Productize Pathway along with the tools and resources provided here.
Read our thought leadership on each stage of the Productize Pathway:
Win employee hearts and minds and begin to change behavior across the entire organization
Set aside sufficient resources to fund product development, determine how to allocate these resources across a portfolio of product options, and separate the operational metrics and processes
Understand the urgent and expensive problems found in the most attractive market segments
Great Product Innovation Starts with an Urgent & Expensive Problem
What is an Urgent and Expensive Customer Problem?
Generate, test, and develop ideas by ideating with employees outside of the core team, heavily engaging potential with customers, and closely partnering with developers
Plan how new products will attract new customers and eventually lead them to consume existing, yet complementary, services
Learn from the market and begin to iterate and repeat an abbreviated version of this cycle again to improve and grow our product