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“It takes a lot of courage to show your dreams to someone else.” 
― Erma Bombeck
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The 3 Cs of Cannibalization: A Product Strategy Primer

4/8/2019

 
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“If I give this new product to my current sales team to sell, it might eat away my existing business.”
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We hear this a lot. 
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So many executives get caught up in the fear that new products will detract, or worse destroy, their existing business. It is a legitimate concern. Total or partial cannibalization can occur when a new product moves customers away from current service offerings or product lines. 

That’s why we spend a lot of time helping companies to scope, position, and launch new product innovations in a way that does not mistakenly cannibalize existing revenue streams. 

We call our approach the 3 Cs of Cannibalization. 

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  • Home
  • How We Help
    • Product Innovation Maturity Diagnostic
    • Product Innovation Services >
      • Market Insights
      • New Product Launch and Growth
      • Coaching and Training
    • Design Sprints
    • Learning Product Services
    • Product Leader Peer Group
  • Knowledge Share
    • Blog
    • Resources
    • Case Studies >
      • Case Study: Product Innovation & Market Launch
      • Case Study: Product Roadmap & Product Management Coaching
      • Case Study: Product Roadmap & Product Innovation
  • Book
  • Who We Are
    • Join Us
    • Contact Us