VECTERIS
  • Home
  • How We Help
    • Design Sprints
    • Product Innovation Services >
      • Market Insights
      • New Product Launch and Growth
      • Coaching and Training
    • Product Leader Peer Group
    • Product Innovation Quotient
  • Knowledge Share
    • Blog
    • Resources
    • Case Studies >
      • Case Study: Product Innovation & Market Launch
      • Case Study: Product Roadmap & Product Management Coaching
      • Case Study: Product Roadmap & Product Innovation
  • Book
  • Who We Are
    • Join Us
    • Contact Us

Knowledge ​Share

“It takes a lot of courage to show your dreams to someone else.” 
― Erma Bombeck
Stay informed about the latest ideas in Product Strategy
Sign-Up Now

Should I Hire a Product Manager?

6/12/2019

 
Picture
​Earlier in my career, after returning from one of my maternity leaves, I was told that my role had expanded to that of “Product Manager.”   
 
As a “Practice Leader,” I had strong customer voice and product development skills, but now my job was expanding to include product marketing, KPI management (including revenue targets), and long-term product strategy.  I loved the expanded scope; however, although I had an MBA, I never received any formal Product Management training.
 
I was given an article about Product Management to read and I had to figure the role out on the fly. I made it work, but it wasn’t easy. I took a very boot-strap approach: I tacked a copy of Ben Horowtiz's Good Product Manager/Bad Product Manager [1] to my bulletin board, and read it every morning. And I took a leap of faith. ​

Read More

    Archives

    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    January 2020
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    November 2018
    September 2018

    RSS Feed

​HOME
HOW WE HELP
CASE STUDIES
​RESOURCES
KNOWLEDGE SHARE
ABOUT US
JOIN US
CONTACT US
1311 Vine St.
Cincinnati, OH 45202
© COPYRIGHT 2021. ALL RIGHTS RESERVED.
​
  • Home
  • How We Help
    • Design Sprints
    • Product Innovation Services >
      • Market Insights
      • New Product Launch and Growth
      • Coaching and Training
    • Product Leader Peer Group
    • Product Innovation Quotient
  • Knowledge Share
    • Blog
    • Resources
    • Case Studies >
      • Case Study: Product Innovation & Market Launch
      • Case Study: Product Roadmap & Product Management Coaching
      • Case Study: Product Roadmap & Product Innovation
  • Book
  • Who We Are
    • Join Us
    • Contact Us