Many organizations do not have the capacity or the capabilities to quickly and confidently assess and design new products.
Delivering Immediate Value
The exhaustive and comprehensive market study Vecteris completed enabled the team to focus on what clients needed most and removed the guesswork from the features and functionality each person thought resonated best. Instead, we had market research to guide the MVP which we still reference today. - Kristen Howe, Chief Product Officer, Linkage"
Discover and Design
Using techniques adapted from the Design Sprint process, our New Product Definition & Design consulting services include assessing the market landscape, identifying urgent and expensive customer problems by segment, building business cases, and testing concepts, wireframes, pricing and packaging.
Act with Confidence and Speed
"Vecteris helped us uncover and focus on the most urgent and expensive customer problems, develop concepts that address those problems, test them, and create a concept to scale our impact. Eye to Eye wouldn’t have reached the creative conclusions we did as quickly as we did without Vecteris. Our mission is furthered with the help of this dynamic team” - Kayle Walls, COO, Eye to Eye National
In The News
If you're not talking with your customers, how do you know what problem you're trying to solve?
To create offerings people want to buy, firms need to hone the job the customer needs done.