Productize
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The Ultimate Guide to Turning Professional Services into Scalable Products

Our Services:
Insights, Growth,
​and Coaching

From culture to define the problem to launch and manage, we start where you are and take you where you need to go. 

The Productize Pathway

 


 

Development and Cultural Transformation

Avoid Costly Mistakes & Accelerate Growth

Using the approach outlined in the book Productize, we created SPARK, a skills development & cultural transformation program that is designed to teach you and your team customer-centric, tech-enabled innovation skills and create a customized Innovation Playbook to follow for all new product explorations.

 

 

Vecteris has taught us how to prioritize our ideas to focus on the areas of greatest impact, how to move with greater speed and agility and other best practices for digital product management.

- Becky Abraham, VP of Product, Challenger inc

 

 


 

Product Innovation Strategy

Develop a Product Portfolio Strategy

Our services are designed for companies that need to create or refresh their new product innovation strategy. Our approach evaluates your current innovation pipeline, surfaces new product innovation ideas and creates a framework to prioritize investments. We'll also assess your organization's 'innovation readiness.'

 

 

We partnered with Vecteris to get a better understanding of where we have new product opportunities. They provided us with an easy-to-use framework to prioritize opportunities and recommendations that we can implement right away to bring immediate value to the organization.  

​- Bobby Smyth, Managing Partner, AMEND Consulting

 

 


 

New Product Definition & Design

Focus on the Best Opportunities & Create a Product Innovation Strategy

Vecteris helps you identify your customers' urgent and expensive problems and determine the best way to design a solution to solve those problems. Our services are designed for companies that need to create or refresh their new product innovation strategy. Our approach evaluates your current innovation pipeline, surfaces new product innovation ideas and creates a framework to prioritize investments. We'll also assess your organization's 'innovation readiness.

 

 

The exhaustive and comprehensive market study Vecteris completed enabled the team to focus on what clients needed most and removed the guesswork from the features and functionality each person thought resonated best. Instead, we had market research to guide the MVP which we still reference today.  

​-
Kristen Howe, Chief Product Officer, Linkage

 

 


 

Launching New Products

Successfully Launch New Products

Our Launching New Products consulting services include developing messaging by target segment, developing pricing and packaging, creating customer onboarding and success processes, and creating the tools and training to enable the sales team to begin selling.

 

 

Vecteris helped us prepare for a global product launch in ways that we hadn't done before. They helped us create a launch marketing playbook that not only helped us with this product launch, but also armed my team with the tools to use a new way of thinking for future product launches.  

​-
Jean Martin, Head of Product, Mercer

 

 


 

Product Leader Peer Group

Peer Support for Product Leaders

The Product Leader Peer Groups are designed to be a safe space exclusively for senior-most product leaders to come together to discuss challenges and opportunities. Peer groups are limited to 12 members to make the interaction personal, intimate, and valuable.

 

The peer group is a great place to work through challenges for myself and for others. It’s a great feeling to use your own experience to help others in similar situations.”

​-
David Evans, Chief Product Officer, Collage Group

 

Where do you have skills gaps?​

 

Find your Product Innovation Maturity Diagnostic.