Case Study: Spark Productize Pathway
Relevate Health is a healthcare digital marketing agency that helps life sciences brands to create deep engagement with healthcare providers.
They are scaling their business by launching scalable, tech-enabled products and services and hired their first VP of Product in January 2020. Despite the investment, the organization struggled to win the hearts and minds of the leadership team on the changes required and also build a team that had strong product management capabilities.
Spark Productize Pathway
Using the approach outlined in the book Productize, we created Spark, a skills development & cultural transformation program that is designed to teach you and your team customer-centric, tech-enabled innovation skills and create a customized Innovation Playbook to follow for all new product explorations.
"Vecteris’ Spark Program has given my team the skills, confidence, and playbook to successfully discover, develop, and launch new products. Unlike traditional innovation or product management training, the Vecteris approach taught my team to learn by doing.”
– Russell Dumas, VP of Product, Relevate Health Group