Resources to Help You Successfully Productize
Insights on Topics Like Market Research, Digital Transformation, Pricing, Packaging, Segmentation, and Product Management
Featured Resource
Productization 101 - Workshop Recording
What it covers:
- What is the definition of productization?
- How to productize a service successfully
- Change management in productization
- Digital transformation and productization
Identifying and Addressing Challenges:
Cultural Transformation and Change Management:
Industry Insights and Trends:
Practical Toolkits and Worksheets:
Bonus Materials
Additional Templates & Resources from each of our books, Productize, Fearless, and Commercialize to help your team implement the tactics so you don't have to start from scratch.
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Get in touch with a Productization coach to learn more about how our Productize Pathway® Solution can support your B2B Services organization on the journey to develop and commercialize new productized offerings.