Our Story
Our Why
At Vecteris, we are passionate about delivering fantastic results for our customers, creating a better world, strengthening our communities, and helping people create meaningful, purpose-filled careers.
Our Mission
To help B2B services organizations grow more scalably. Vecteris is a boutique growth strategy consulting firm supporting mid-market and large enterprise B2B services companies in creating more scalable offerings.
Our Work
Started by a group of women with extensive experience building and selling successful SaaS and DaaS-based products, we achieve Vecteris' mission by working with B2B Services organizations to accelerate the digitization of their services and products.
For many companies, using new technology and data to develop new products is not in their immediate skill set. Vecteris focuses on those businesses that need to innovate to stay relevant, to fend off a new competitor, or who just want to have a healthy, dynamic product roadmap to meet their growth goals.
Our team combines diverse skill sets and experiences to help our customers quickly address their most critical digital product innovation needs. Starting with deep customer insights, we use our knowledge and expertise to help our customers move through our proprietary product development methodology: the Productize Pathway™ Solution.
Vecteris is the combination of two ideals the founders had for the company.
Vector: a quantity possessing both magnitude and direction
Eris: the Greek goddess of chaos and discord
Vecteris: We make things happen while guiding companies through the inevitable chaos.
Our Team of Productization Experts
Eisha Armstrong
Cofounder and Executive Board Member
Eisha Armstrong is the executive chairman and cofounder of Vecteris, where she works with B2B services companies around the globe on new product strategy and commercialization. She has 25+ years of experience developing, launching, and managing new data and information service products. Prior to cofounding Vecteris, Eisha held senior product leadership positions both with E.W. Scripps, the diversified media company, and with CEB (now Gartner), the world’s largest membership-based corporate performance research and advisory company. Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in both women’s studies and economics at the University of Kansas. She is also a certified yoga teacher, and she believes that teaching yoga makes her a better leader.
Nicole Merrill
CEO and Cofounder
Nicole Merrill is the CEO and cofounder of Vecteris, where she leads a team that supports B2B services companies that are pursuing productization to scale and standardize their offerings. As an incredibly customer-centric leader, Nicole is our “harmonizer” and is able to find win-win solutions for almost every problem. She has 20 years of experience in designing and executing go-to-market strategies for B2B professional services and Data as a Service products. Nicole loves live music, she is passionate about community development, and she spends far too much of her free time training for and running road races (and baking pies).
Jaime Drennan
Principal Consultant
Jaime is a skilled Product Manager. She most recently served as Technical Product Manager at GE Aviation, where she focused on developing software products for repair engineers. Before GE Aviation, Jaime was a Product Manager at the media company, E.W. Scripps, where she managed several Predictive Analytics and Data-as-a-Service products. Jaime graduated from The Ohio State University with a degree in business. Jaime is an OSU and Cleveland sports fan, is trying to get better at golf, and is obsessed with unsweet iced tea.
Sean Gillispie
Principal Consultant
Sean has over 18 years of experience delivering innovative products as a strategic product leader, entrepreneur, and management consultant. Prior to Vecteris, Sean led product management for several B2B SaaS organizations, including Employee Navigator, CultureIQ, and CEB Workforce Surveys & Analytics. Sean holds an MBA from Babson College, and a BA in Computer Sciences from Williams College. He lives in Bethesda, Maryland with his wife and two children, and enjoys watching soccer or building Legos with his three year old.
JeiLi Merrill
Associate Director, Customer Success
JeiLi is an all around talented marketer and exceptional communicator. She has an extensive background in leading customer experience teams and serving as a product and onboarding expert. Delighting customers and enriching company culture falls closest to her heart and is represented in every project she takes on.
Outside of work, JeiLi spends her time playing tennis, hiking, and enjoying an ice cream with friends. She loves to travel the world and is always dreaming of her next adventure!
Molly Connolly
Associate Director, Business Development
Molly comes from a background in IT Project Management and Customer Service Management. Molly graduated from the University of Cincinnati in 2015 with a degree in Communications and Public Relations, and a focus on Organizational Leadership. She thrives in a support role and loves fostering and building relationships with teams and customers. Molly lives in Cincinnati and her free time is spent with her three wonderful little boys.
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