Published Work
Productization Books
These essential playbooks provide the tools to productize offerings, commercialize effectively, and navigate the cultural shifts needed for long-term success.
Productize
The Ultimate Guide to Turning Professional Services into Scalable Products
Commercialize
How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
The People
Meet the Productization Experts
Eisha Armstrong
Co-founder and Executive Board Member
Eisha Armstrong is the executive chairman and cofounder of Vecteris, where she works with B2B services companies around the globe on new product strategy and commercialization. She has 25+ years of experience developing, launching, and managing new data and information service products. Prior to cofounding Vecteris, Eisha held senior product leadership positions both with E.W. Scripps, the diversified media company, and with CEB (now Gartner), the world’s largest membership-based corporate performance research and advisory company. Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in both women’s studies and economics at the University of Kansas. She is also a certified yoga teacher, and she believes that teaching yoga makes her a better leader.
LinkedIn
Nicole Merrill
CEO and Co-founder
Nicole Merrill is the CEO and cofounder of Vecteris, where she leads a team that supports B2B services companies that are pursuing productization to scale and standardize their offerings. As an incredibly customer-centric leader, Nicole is our “harmonizer” and is able to find win-win solutions for almost every problem. She has 20 years of experience in designing and executing go-to-market strategies for B2B professional services and Data as a Service products. Nicole loves live music, she is passionate about community development, and she spends far too much of her free time training for and running road races (and baking pies).
LinkedIn
Jaime Drennan
Principal Consultant
Jaime is a skilled Product Manager. She most recently served as Technical Product Manager at GE Aviation, where she focused on developing software products for repair engineers. Before GE Aviation, Jaime was a Product Manager at the media company E.W. Scripps, where she managed several Predictive Analytics and Data-as-a-Service products. Jaime graduated from The Ohio State University with a degree in business. Jaime is an OSU and Cleveland sports fan, is trying to get better at golf, and is obsessed with unsweet iced tea.
LinkedIn
Sean Gillispie
Principal Consultant
Sean has over 20 years of experience delivering innovative products as a strategic product leader, entrepreneur, and management consultant. Prior to Vecteris, Sean led product management for several B2B SaaS organizations, including Employee Navigator, CultureIQ, and CEB Workforce Surveys & Analytics. Sean holds an MBA from Babson College and a BA in Computer Sciences from Williams College. He lives in Bethesda, Maryland, with his wife and two children, and enjoys watching soccer or building Legos with his kids.
LinkedIn
JeiLi Merrill
Associate Director, Customer Success
JeiLi is an all-around talented marketer and exceptional communicator. She has an extensive background in leading customer experience teams and serving as a product and onboarding expert. Delighting customers and enriching company culture falls closest to her heart and is represented in every project she takes on.
Outside of work, JeiLi spends her time playing tennis, hiking, and enjoying ice cream with friends. She loves to travel the world and is always dreaming of her next adventure!
LinkedIn
