Productization Success Stories
Explore highlights of our work helping organizations across industries turn services into scalable, profitable offerings. See how B2B leaders used the Vecteris Productize Pathway® to drive growth, consistency, and innovation.
Situation
Euromonitor International, a global leader in data analytics and consulting, sought to standardize eight core consulting offerings. By concentrating on a select few standard offerings, they minimized customization, reduced sales and delivery overhead, and offered customers a higher quality, more consistent experience. The core product team needed a go-to-market strategy, a thorough understanding of internal users' needs, and an estimation of the product's value to inform product investment decisions. Furthermore, they planned for internal marketing and sales efforts to drive staff adoption of the new product, along with customer success initiatives to ensure sustained, effective use.
Actions
- Laid the Foundation & Gathered Market Feedback Using the Productize PathwayⓇ
- Enrolled Sales in a Product-led Go-To-Market Strategy
- Launched Productized Services & Hired Product Talent
Success Metrics
- Faster win rates for their frameworks
- Higher margin
- Increased customer satisfaction through consistent delivery
“Our organization got smarter about a product led approach, incrementally taking steps to secure that knowledge, and is now strategically taking action on our product portfolio go-to-market strategy. Vecertis was a great listener throughout the process and helped guide us in key moments.”
- Mike Jozwik, Chief Product Officer at Euromonitor International
"I had to change my viewpoint on what it meant to productize... There's space in the middle where you can create bumpers and frameworks for consistent delivery that's efficient and effective, building margin into your projects, while still being flexible and creative."
- Kerrie Luginbill, Chief Growth Officer at OTM
"The most significant impact for us working with Vecteris has really been organizing our leadership team, helping to organize our thinking around how our products and services should evolve."
- Travis Ansel, CEO at HSG Advisors
"The real problem though that we faced was that we had no idea how to do it…how to change our IP into something that one could sell on a unitized basis, how to go to the market. So, long story short, we needed Vecteris to help us with all of that."
- Stephan Malherbe, Chair and Founder at Genesis Analytics
"The most significant impact for us at Five to Flow working with Vecteris has been having a friendly journey with experts guiding us along the way. The coaching, group sessions with other clients, and tools and resources have been incredibly helpful to organize us in a way we wouldn’t have been otherwise."
- Kate Visconti, Founder & CEO at Five to Flow
"The biggest impact of working with Vecteris has been that change of mindset into productization…not just creating deliverables for specific clients, but thinking about how we make a product that will address multiple clients. This shift to a long-term, strategic approach has been phenomenal."