Podcast Episodes to Help You Productize Your Services
Podcasts
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Productize: The Ultimate Guide to Turning Professional Services into Scalable Products
In this episode, thought leaders highlight Eisha Armstrong's six-step "Productize Pathway," which offers a practical roadmap for shifting from billable hours to scalable products. Key themes include creating a product-friendly culture, aligning resources, collaborating with customers, and continuous improvement. The hosts also emphasize the importance of storytelling to connect with customers and make a bigger impact.
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B2B Marketers on a Mission: How to Market Productized B2B Services
During this conversation, Eisha talks about the “7 deadly sins of productization” and how B2B companies can avoid these pitfalls. She also highlights the challenges of transitioning from customized services to a productized approach and provides us with tips on dealing with resistance to the productization of B2B solutions.
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Management Blueprint: Productize Your Services with Eisha Armstrong
Eisha shares her insights on scaling businesses through technology, standardization, and addressing urgent customer problems. Her framework includes productizing services, bundling additional services, and developing SaaS products. She emphasizes the importance of innovation and leveraging generative AI to improve service delivery.
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C-Suite Conversations: with Scott Miller and Eisha Armstrong
Every company is now a technology company and how effectively your organization can adapt will make all the difference. That’s one of several practical takeaways from Vecteris Co-Founder, Eisha Armstrong.
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Out of the Comfort Zone: Career, Risk, Confidence, and Generative AI
Listen NowThis is a wide-ranging conversation with an entrepreneur. We talk about her big career moves, maintaining confidence, staying centered, taking risks and of course the impact of Generative AI. Listen in for a fascinating exploration of one leader’s career and how she thinks about the future. -
IntHERrupt: Overcoming Fear in Making Decisions
In this enriching episode with Eisha Armstrong, you’ll journey through the realms of leadership, overcoming fears, and embracing innovation in professional services. Whether you're a leader in your field, an entrepreneur gearing up for your next big venture, or a professional curious about pushing the boundaries of traditional services, this episode promises valuable takeaways.
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Consulting Success: How to Turn Consulting Services into Scalable Products
This episode unlocks the secrets to transforming your services into profitable packages that deliver consistent value. Eisha Armstrong, co-founder and executive chairman of Vecteris, dives deep into how to productize your services for growth. Learn how embracing a product mindset and specializing in a niche can boost your profits and turn your service business into a success story.
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Product Circle Chat: 5 Lessons for Productizing Services
We know the end-game benefit of moving from Customised Services to Products as a Service - but it's never an overnight process. To make it sustainable, there are multiple stages before getting to a Products-as-a-Service (self-service model) and realizing the benefits in the business. -
Rattle and Pedal: How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris
For years, firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond in this episode!
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Kantata: Navigating the Future of PS: AI Solutions and Strategic Planning w/ Eisha Armstrong
In the latest episode of The Professional Services Pursuit, Banoo talks to Eisha Armstrong, Executive Chairman & Co-Founder of Vecteris. They dive into Eisha's book, and her insights on the rapidly changing professional services industry, including the pivotal role of AI and the importance of integrating technology with strategic planning for success.
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Sopheon: Fearless Transformation: Revolutionizing B2B services for profitable productization with Eisha Armstrong
Eisha discusses the role of culture in helping a services organization to successfully productize. She discusses the challenges of productization in B2B services and the need for significant change management and culture change. She outlines the "Four Horsemen of Innovation" that can hinder the transition to a culture of innovation within service organizations. Eisha also highlights the benefits of productization and underscores why organizations need to clarify their “why” before embarking on the journey of productization.
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One Knight in Product: Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture
Product leaders in service-mindset organizations have to be different. Product leaders in transforming organizations are different from those in tech-first product organizations. Technical chops are secondary, and they need much better stakeholder management and communication skills to succeed. They need to ensure no tissue rejection by an organization that just doesn't understand. -
Make Things That Matter: Pragmatic Strategies for Managing Change
Zooming in on three common change management issues: forecasting, role transitions, and departmental power dynamics.
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The Innovation Engine: Transforming a Services Culture to Successfully Productize
In this conversation, Eisha highlights the importance of setting clear goals to inform your productization approach, treating productization as a portfolio, and overcoming the fear of productization. Listen in as Eisha and host Scott Varho unpack the essentials of a product-friendly culture, highlighting five levers: vision, organizational structure, governance, talent, and people-related practices. Finally, Eisha introduces us to the ‘four horsemen of productization’: Knowing, Perfectionism, Scarcity thinking, and Individual heroics. She breaks down this daunting task into something surmountable that anyone in a services organization can’t afford to miss.
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Inside Personal Growth: How to Transform a Services Culture and Successfully Productize with Eisha Armstrong
With her skills and experiences, and together with Jaime Drennan and Molly Tipps, Eisha wrote her latest book entitled Fearless: How to Transform a Services Culture and Successfully Productize. This episode discusses the frequent point of failure and dives deep into the change management required to build a Product-Friendly Culture. It also provides listeners with actionable steps to building a fearless product mindset in the organization for sustainable, scalable growth.
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One Knight in Product: The Seven Deadly Mistakes of Productization
Digital transformation gets you away from "arms and legs." There's nothing wrong with being a service company, but there are very attractive reasons to productize. Growth, higher margins, higher exit value, and getting away from having to add headcount. -
MyndShfyt: How to Productize Professional Services IP with Eisha Tierney Armstrong
Eisha and Scott discuss how organizations can transition to more customized services and how to shift their mentality. Eisha gives us a sneak peek on topics she discusses in her new book Productize. Productize emphasizes the importance of creating a product that is an urgent and expensive problem that customers know they have.
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People of Product: Productizing Your Professional Services
In this episode, George Brooks & Eisha discuss how to gauge whether you have something that can be productized, what it takes to get started, and some common mistakes people make along the way.
Get in touch with a Productization coach to learn more about how our Productize Pathway® Solution can support your B2B Services organization on the journey to create digital products.