We help organizations transform and scale their services and products to accelerate growth
Product Innovation for the B2B Market
Vecteris helps B2B businesses launch new products and tech-enabled services with speed and confidence.
Starting with deep customer insights, we use our many years of digital product management expertise and our proven product innovation process to help you quickly and successfully innovate.
CEOs feel pressure to digitally innovate ... but success is often out of reach.
72% of executives have competitive pressure to digitally transform their organizations which often includes building and launching technology-enables services or products. Unfortunately, most executives do not feel equipped to innovate ...
Only 21% of executives believe they can successfully carry out new growth innovation actions in the next 12 months.
Your Partner for Innovation Success
Great product innovation starts with a clear understanding of your customers’ urgent and expensive problems and a solid business strategy. Started by women with extensive experience building and selling successful tech-enabled B2B products, our mission is to help organizations design and launch forward-thinking products to positively impact the world we live in. Our highly collaborative approach allows us to create lasting partnerships with our clients.
I recently had a conversation with one of my CEO clients about how best to help the senior leadership team embrace a new product innovation idea. This CEO was frustrated that the team seemed resistant to the changes the innovation would require and was
Innovators know that expecting and embracing imperfection is a necessary ingredient of developing and launching a successful product. Recently, I was reminded of this while working with a client who was preparing to present their MVP to the sales team.
Fear accompanies business model transformation and product innovation because these activities introduce ambiguity into your normal business operations. But to productize successfully, organizations must learn to face fears associated with change. In
“As part of our innovation and growth strategy, we engaged the team at Vecteris to assist with Go-To-Market strategy for two SAAS product initiatives. What impressed me most was their ability to engage in both high-level strategy and detailed plans for sales enablement and marketing execution. Our team was able to take the strategy and plans and move through next steps with precision. We are confident in our launch approach and appreciate the Vecteris team’s focus on creating capability and not just capacity. The team at Vecteris is very flexible to work with and produces tangible results. I recommend them with confidence to anyone building products who needs an accelerated GTM strategy and plan.”
- Jason Tillery, Chief Technology Officer, Buildout