We help organizations transform and scale their services and products to accelerate growth
Product Innovation for the B2B Market
Vecteris helps B2B businesses launch new products and tech-enabled services with speed and confidence.
Starting with deep customer insights, we use our many years of digital product management expertise and our proven product innovation process to help you quickly and successfully innovate.
CEOs feel pressure to digitally innovate ... but success is often out of reach.
72% of executives have competitive pressure to digitally transform their organizations which often includes building and launching technology-enables services or products. Unfortunately, most executives do not feel equipped to innovate ...
Only 21% of executives believe they can successfully carry out new growth innovation actions in the next 12 months.
Your Partner for Innovation Success
Great product innovation starts with a clear understanding of your customers’ urgent and expensive problems and a solid business strategy. Started by women with extensive experience building and selling successful tech-enabled B2B products, our mission is to help organizations design and launch forward-thinking products to positively impact the world we live in. Our highly collaborative approach allows us to create lasting partnerships with our clients.
I can’t believe that three years have passed since we launched Vecteris at the Women in Product Conference in San Francisco back in 2018! So much has happened and this seemed like a good moment to stop, reflect, and celebrate.
One of the unexpected gifts of the pandemic has been our launch of (virtual) peer groups of Product Leaders. At least once a week, we get the chance to convene small groups of product leaders to discuss their challenges and share experiences. We cover
Fall is my favorite time of year. The kids go back to school (thank goodness), leaves change colors, pumpkin spice returns AND, for many organizations, budgeting season kicks off! As a Type-A planner, I love budgeting season because it's where we
“Vecteris played a crucial role in defining the market requirements of a new product. Their expertise, thought leadership and market research skills were incredibly valuable in helping us define our value proposition and product roadmap. They also helped coach my team of product leaders about strong product development practices along the way. The team at Vecteris is easy to work with and happy to go the extra mile when needed.”
- Simon Frewer, CEO, Challenger Inc.