Product Innovation & Market Launch
A training company with an excellent reputation built over 30 years of providing technical project management training.
GOAL: Create a new, SaaS-based subscription product to provide an entry into the digital training space.
Step 1. Collect Market Insights
Always starting with the customer, we conducted primary and secondary research to identify unmet customer needs and to better understand the perceived value of product features. Additional discovery work for this client included:
Qualitative customer interviews
Quantitative buyer and user surveys