Case Study: MVP Roadmap and Product Innovation
WHO: Linkage Inc., Linkage has impacted global leaders worldwide with our leadership development insights, education, strategy and solutions.
NEED: For over 30 years, Linkage has partnered with organizations looking to accelerate the impact of their leaders, more effectively engage teams, and build inclusive workplaces. Linkage asked Vecteris for support in designing a new digital learning experience. We worked with the Linkage team to research customer needs and competitive offerings to confirm their vision of their MVP.
Linkage's leadership team wanted to build a scalable, engaging digital learning product that leverages over 30 years of Linkage leadership research. With a product manager vacancy, Linkage needed extra capacity to research the market and confirm the product requirements. Speed was essential.