Many organizations do not have the capacity or the capabilities to quickly and boldly launch new products.
Successfully Launch New Products
A strong go-to-market strategy, a customer success model, and an effort to win the hearts and minds of your sales team is critical for new product success. Organizations need to decide how to position new products to existing customers as well as to new customers, and how they will mitigate any cannibalization risk.
Creating a Go-to-Market Playbook
Vecteris helped us prepare for a global product launch in ways that we hadn't done before. They helped us create a launch marketing playbook that not only helped us with this product launch, but also armed my team with the tools to use a new way of thinking for future product launches. - Jean Martin, Head of Product, Mercer
Our Launching New Products consulting services include developing messaging by target segment, developing pricing and packaging, creating customer onboarding and success processes, and creating the tools and training to enable the sales team to begin selling.
Your product organization probably has great depth of knowledge on your product, but your sales force needs to have that same knowledge…and they have to want to sell your product. We help your product leaders win the hearts & minds of the sales team by creating easy to use documents and processes to help them sell the product.
Invaluable Part of Product Launch
“Our partnership with Vecteris has been invaluable. We could not have launched this product without them.” - Treion Muller, Chief Product Officer, Strategy Execution