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The Ultimate Guide to Turning Professional Services into Scalable Products

Many organizations do not have the capacity or the capabilities to quickly and confidently assess and design new products.

Focus on the Best Opportunities

Vecteris helps you identify your customers' urgent and expensive problems and determine the best way to design a solution to solve those problems.
Successfully Launch New Products

Delivering Immediate Value

The exhaustive and comprehensive market study Vecteris completed enabled the team to focus on what clients needed most and removed the guesswork from the features and functionality each person thought resonated best. Instead, we had market research to guide the MVP which we still reference today.  - Kristen Howe, Chief Product Officer, Linkage"

Discover and Design

Using techniques adapted from the Design Sprint process, our New Product Definition & Design consulting services include assessing the market landscape, identifying urgent and expensive customer problems by segment, building business cases, and testing concepts, wireframes, pricing and packaging.

Step 1

Assess the Market

Value Propositions, Packaging, and Pricing

We research the market landscape to understand growth trends, competitors' strengths and weaknesses and to identify whitespaces.

Design a Customer Success Process

Step 2

Define Customer Needs

We conduct primary and secondary research to identify unmet customer needs.

Step 3

Test Concepts

Sales Enablement

We test concept designs, prices, and features with customers and prospects.

Design a Customer Success Process


Translate Market Requirements into Business and Product Requirements

We create a business case, help evaluate build/buy/parter options and define the requirements for minimum viable product and longer-term product development.

Act with Confidence and Speed

"Vecteris helped us uncover and focus on the most urgent and expensive customer problems, develop concepts that address those problems, test them, and create a concept to scale our impact. Eye to Eye wouldn’t have reached the creative conclusions we did as quickly as we did without Vecteris. Our mission is furthered with the help of this dynamic team” - Kayle Walls, COO, Eye to Eye National

In The News

If you're not talking with your customers, how do you know what problem you're trying to solve?
Know Your Customers

Know Your Customers "Jobs to BE Done"

To create offerings people want to buy, firms need to hone the job the customer needs done.​