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2026 Productization Peer Groups

Facilitated peer roundtables for B2B services executives actively pursuing a productization strategy while responding to AI’s impact on delivery, margins, and scale.

Leadership Conversations on Scaling Services in an AI Era
Practical AI Governance in Professional Services Firms | April 8

April 8, 2026 at 2:00 pm ET

As services become products, governance becomes unavoidable and often uncomfortable. Without clarity, scale slows. With too much process, momentum dies.

What we will discuss

  • Defining decision rights without slowing progress

  • Governance models that work for productized services

  • Tension points between product, sales, and delivery

  • Creating accountability without process overload

This session focuses on building governance that supports scale without adding friction.

How AI Is Rewriting Client Expectations and Pricing | May 13

May 13, 2026 at 2:00 pm ET

Clients are no longer impressed by AI alone. They are paying for outcomes, clarity, and confidence as services scale.

What we will discuss:

  • What buyers are paying for today

  • How AI is changing willingness to pay for services

  • Packaging and pricing AI enabled offerings

  • Where monetization efforts are stalling

This session is focused on revenue reality, not pilots. 

Where Product Ownership Breaks Down in Services Firms | June 24

June 24, 2026 at 2:00 pm ET

As services scale through productization, traditional ownership models start to break. Accountability, influence, and decision rights shift in ways most firms are not set up for.

What we will discuss

  • Ownership tension between product and practice

  • How roles and responsibilities evolve as services scale

  • Managing conflict without breaking culture

  • Structuring ownership to support scale

This session focuses on creating clarity and alignment as productized services grow.

Who should attend:
Executive B2B services leaders with enterprise accountability for growth, scale, and strategic transformation, including senior leaders across product, technology, innovation, strategy, and operations.

Why these peer sessions matter:
As services firms adopt AI and move toward more repeatable, productized models, leaders face new decisions around delivery, margins, governance, and ownership. Each session is a virtual, facilitated peer roundtable focused on real decisions shaping scale and profitability. Participation is application-based to ensure peers are at similar stages, keeping conversations candid, relevant, and grounded in practice.

Please apply below to be considered.