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Productize tools and templates
Prioritization frameworks, voice of the customer interview guides, a competitor research checklist, sample job descriptions, and much more, referenced throughout Productize.
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What’s included, chapter by chapter
23 tools and templates referenced in Productize, plus one download with all of them.
Chapter Three
Create a product-friendly culture
- Competencies of Good PMs
- Sample Product Management Job Descriptions
Chapter Four
Align to support innovation
- Product Strategy Guide Template
- Product Portfolio Scoring Template
- Product Portfolio Matrix Template
Chapter Five
Define the (right) problem
- Customer Need Worksheet
- Sample Root Cause Analysis
- Competitor Research Checklist
- Competitor Comparison Guide
- Competitor Analysis Template 1
- Interview Guidelines and Questions
- Customer Insight Tracking
- Advisory Board Checklist
- Sample Survey Questions
Chapter Six
Co-design and develop
- Charter Customer Advisory Board Toolkit
- Product Strategy Template for Developers
Chapter Seven
Launch boldly
- Positioning Statement Template
- Multi-Channel Campaign Planning Template
- Go-to-Market Checklist and Templates
Chapter Eight
Manage and iterate
- Product SWOT Analysis Template
- Product Feature Scoring Template
- Product Roadmap Templates
- Product Portfolio Roadmap
About the book
Productize
The Ultimate Guide to Turning Professional Services into Scalable Products
By Eisha Tierney Armstrong · Published by Vecteris · 2021
How a few companies make it and why the rest fail.
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