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The Ultimate Guide to Turning Professional Services into Scalable Products

Learn the Productize Pathway™

Following the Productize Pathway™ approach outlined in the book Productize, our 12-week boot camp helps you to standardize and tech-enable your services successfully.

  • Designed specifically for professional services organizations pursuing a productization strategy 

  • Guided by our term of experts and built from 20+ years of product experience 

  • Powered by best practices customized to your digital maturity 

  • Learn-by-doing approach puts new skills into practice, resulting in a customer-tested concept that is ready to be developed

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6-Part Curriculum:

Build the Capability to Implement the Productize Pathway™

Guided by our team of experts, participants design a customer-tested product concept that’s ready to be developed – applying the customer-centric, tech-enabled innovation skills they’re learning. 

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12-Week Boot Camp:

6 live half-day workshops, bi-weekly for 12 weeks, following the Productize Pathway approach

+ On-Going Support:

Monthly peer group meetings for one year with product leaders who face similar challenges, issues, and opportunities

Monthly coaching by our team of experts to help you evaluate product performance and adjust roadmaps

Innovation Playbook to follow a standard process for every new product evaluation and exploration



Who Should Attend

Designed specifically for Professional Services Firms pursuing a productization strategy. 

  • Product Leaders responsible for leading the innovation process

  • Executives tasked with developing a productization strategy 

  • Solopreneurs who want to launch new products



Time Commitment

Following the 12-week boot camp, we continue to support you in our peer group and on monthly coaching calls.

  • Half-day virtual workshops, bi-weekly for 12 weeks

  • Independent work 

  • Monthly 90-minute peer group meetings

  • Monthly 60-minute coaching calls


Ready to register?

Submit your information and payment below.

Early bird pricing available now.

Interested to learn more?

Request more information on our next boot camp!


Vecteris' Spark Program has given my team the skills, confidence, and playbook to successfully discover, develop, and launch new products. Unlike traditional innovation or product management training, the Vecteris approach taught my team to learn by doing.

- Russell Dumas, VP of Product, Relevate Health Group



If we don't productize, we're not in business. This is existentially important."

- Vince Martinez, Senior Partner, Culture Partners


We'd love to meet you!​


Contact Us for an Introductory Call