Learn the Productize Pathway™

Following the Productize Pathway™ approach outlined in the book Productize, our boot camp helps you to standardize and tech-enable your services successfully.

  • Designed specifically for professional services organizations pursuing a productization strategy 

  • Guided by our term of experts and built from 20+ years of product experience 

  • Powered by best practices customized to your digital maturity 

  • Learn-by-doing approach puts new skills into practice, resulting in a customer-tested concept that is ready to be developed

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6-Part Curriculum:

Build the Capability to Implement the Productize Pathway™

Guided by our team of experts, participants design a customer-tested product concept that’s ready to be developed – applying the customer-centric, tech-enabled innovation skills they’re learning. 

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Boot Camp:

  • Skill building workshops to improve product decision making and enable your team to work smarter, faster, and be more innovative

  • On-call advisor who knows your business and can coach you on next steps

  • Support from a network of product leaders tackling similar challenges 

  • Access to the same tools, templates, and guides our team uses



Who Should Attend

Designed specifically for Professional Services Firms pursuing a productization strategy. 

  • Product Leaders responsible for leading the innovation process

  • Executives tasked with developing a productization strategy 

  • Solopreneurs who want to launch new products



Time Commitment

Following the boot camp, we continue to support you in our peer group and on monthly coaching calls.

  • Virtual skill-building workshops

  • Independent work 

  • Invitation to peer group meetings

  • Access to a productization coach


Ready to register?

Submit your information and payment below.

Discounted pricing available to use your EOY budget. 

Interested to learn more?

Request more information on our next boot camp!


Vecteris' Spark Program has given my team the skills, confidence, and playbook to successfully discover, develop, and launch new products. Unlike traditional innovation or product management training, the Vecteris approach taught my team to learn by doing.

- Russell Dumas, VP of Product, Relevate Health Group



If we don't productize, we're not in business. This is existentially important."

- Vince Martinez, Senior Partner, Culture Partners


We'd love to meet you!​


Contact Us for an Introductory Call