Insights on How to Productize Services and Solution Offerings
A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.
In this post, I’ll explore how to choose target markets and who you sell to in those markets. To learn more, check out my new book, Commercialize: How to Monetize, Sell, and Market Productized Offerings in Professional Services, written with Eisha Armstrong and Sean Gillispie.
As professional services firms evolve and productize, a significant shift from relying solely on traditional service revenue to seeing substantial product revenue happens. This shift is more than a strategic pivot; it necessitates a fundamental change in financial operations and metrics.
