What are clients still willing to pay for (when they think AI can do everything)?
Clients still hire services firms for four reasons: capacity or speed, skills they lack, third-party independence, and cross-company perspective. AI has changed how...
What is a product? A definition for B2B services firms
A product is a scalable offering that solves a specific problem customers are willing to pay for on a repeated basis. It has a name, a defined feature set, and a fixed...
How to build productized services with the Productize Pathway®
Efficiency gains from AI have made delivery faster, which makes the economics of custom project work less feasible. Productizing services is the practice of turning...
How to protect revenue as AI shrinks the billable hour
AI is making many service offerings more efficient to deliver, and clients are beginning to ask firms to pass along those savings. To protect their revenue, firms...
Four Key Findings: 2024 Benchmarking Survey
In 2023, we saw an accelerated shift of market trends that affirms the need for B2B professional services firms to form a digital strategy to compete.
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