The Pulse of Productization

A collection of news, insights, and product leaders we admire

Quick Test, Big Impact: Unlock the Power of Wizard of Oz MVPs

In the realm of B2B professional services, where expertise and tailored solutions are the main offerings, the challenge of introducing new technology products or tech-enabled services is magnified as they can require significant upfront investment as well as new skill sets. Imagine if you could first test your new product concept with actual live, paying customers to be sure there is market demand before making that significant investment.

Read More

Improve Your Team’s Product Innovation Capabilities

A management consulting firm recently partnered with Vecteris to develop a strategy for ‘productizing’ their services.  As part of this work we also helped them assess whether or not they had the capabilities to support a product innovation growth strategy.  We did this because good ideas are not enough.

Read More