How to Get Started with Productization
Most B2B services firms don’t fail to productize because of lack of vision. They struggle because they don’t know where or how to start.
You might recognize the symptoms: a sense that your services could be delivered more efficiently, recurring client needs that hint at a solution, even a slide deck called “Our Product Strategy” collecting dust. But no movement.
If that sounds familiar, you’re not alone. And you’re not stuck.
