Insights on How to Productize Services and Solution Offerings

A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.

How to Get Started with Productization

Most B2B services firms don’t fail to productize because of lack of vision. They struggle because they don’t know where or how to start.

You might recognize the symptoms: a sense that your services could be delivered more efficiently, recurring client needs that hint at a solution, even a slide deck called “Our Product Strategy” collecting dust. But no movement.

If that sounds familiar, you’re not alone. And you’re not stuck.

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Before You Productize: What Every Services Firm Needs in Place

Productization isn't a silver bullet. But for professional services firms looking to scale impact and revenue, it can be transformative—if you're truly ready for it. 

 

Most companies fail at productization not because of market conditions, but because they never truly committed to the journey. The good news? You don’t need to overhaul everything to get started. But you do need to start with two essential truths.

 

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From Custom to Scalable: Benchmarking How B2B Firms Are Getting Productization Right

Productization continues to be a key strategy for B2B services firms looking to scale more effectively, improve margins, and deliver consistent value. But what does the path to successful productization actually look like? To find out, we surveyed leaders across professional services firms—from CEOs to product and innovation heads—and shared the findings in our latest webinar

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How The Best B2B Services Firms Navigate the MVP

In the journey from providing bespoke professional services to more scalable products and productized services (what we call “productizing”), firms often stumble at a critical juncture: the transition from Minimum Viable Product (MVP) to a standardized, scalable solution. This pivotal moment represents a challenging phase where promising innovations can either succeed or falter.

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Stop Firefighting: How to Turn Customer Support & Managed Services into a Scalable Revenue Stream

"Our customer support services for our offerings are underperforming because they are always a fire drill. It's impossible to predict how to staff for it. When requests come in, we can't get the budget to proactively do things for our customers that we know will help them and prevent future support calls."

This is the reality for many B2B services firms. Support and managed services teams operate in an unpredictable, reactive model—delivering time-and-materials (T&M) engagements, answering sporadic customer requests, and constantly adjusting staffing to keep up. The result? Underfunded teams, inconsistent service, and a function that remains a cost center instead of a strategic revenue driver.

But there’s a better way.

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