Insights on How to Productize Services and Solution Offerings

A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.

Sneak Peek At New Book For Professional Services Firms: PRODUCTIZE

Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

When the world shut down a year ago, business began to slow for many professional services firms. For many, the slowdown created an opportunity – or urgent need – to try to productize their services as a strategy to grow scalably, improve valuations, and fend off new digital-first competitors.

Vecteris Marketing Team
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The Top 7 Product Innovation Mistakes to Avoid in 2021

For better or for worse, 2020 has shown us how important innovation is as a core competency. Most organizations have had to engage in some type of new product innovation—whether that be creating entirely new products or features to meet more urgent customer needs or innovating existing products to be delivered virtually. 
Admin
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