Productize: The Ultimate Guide to Turning Professional Services to Scalable Products
About the Author
Eisha Tierney Armstrong is the CEO and co-founder of Vecteris, where she works with companies ranging from startups to Fortune 500 companies on product innovation and product portfolio management. She has 25+ years of experience launching new data and information service products.
Prior to co-founding Vecteris, Eisha held senior product leadership positions both with E.W. Scripps, the diversified media company, and with CEB (now Gartner), the world's largest membership-based corporate performance research and advisory company. Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in both Women's Studies and Economics at the University of Kansas.
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It is rare to find someone like Eisha who has such extensive experience productizing professional services and teaching other business leaders how to do it themselves. This is not your typical business book where you skim it and wonder why you bought it. Productize is a book you can use with your leadership team to study, discuss and use its tools to bring your growth ideas to life.
-Jeff Spanbauer, CEO of Relevate Health Group
For anyone leading a B2B product initiative - whether building new software or productizing services - this book is a blueprint that will save you time and resources by guiding you around the many pitfalls that you are likely to encounter.
-Dejan Deuzevik, Product Leader