“The report of my death was an exaggeration” - 4 lessons from Airbnb’s restructuring of Product Management
The Vecteris team is excited to announce the launch of the Productize Pathway™ Solution, our new offering that is designed to power your success in productization transformation and growth.
“I don't want this new product to eat away at my existing business.”
We hear this a lot.
So many executives get caught up in the fear that new products will detract, or worse destroy, their existing business. Total or partial cannibalization can occur when a new product moves customers away from current service offerings or product lines. It is a legitimate concern, but the right framework and strategy can help companies stay competitive and turn potential threats into opportunities.
I was explaining to a client the other day that the biggest mistake I see companies make when developing new products is developing a product that does not solve an urgent and expensive customer problem. Turns out he’d heard me say that before. Many times.
Enter: Lean competitive analysis