Insights on How to Productize Services and Solution Offerings
A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.
As markets evolve and industries face new challenges, many firms find themselves at a crossroads, contemplating the shift toward productization. Productization can significantly enhance valuation, streamline operations, and boost competitiveness. But what triggers a professional services firm to productize? Let’s explore the eight most common reasons that move B2B services organizations from traditional service models to a more productized approach.
The innovation we have seen over the last few years has been truly awe-inspiring. For example, distilleries making hand sanitizer and software companies reconfiguring software to help hospitals track during COVID. More recently innovation has turned to supply chain and talent gaps; for example, companies like Lucid Motors, an electric vehicle manufacturer, and Boeing creating boot camps to quickly train up a whole new talent pool.
A management consulting firm recently partnered with Vecteris to develop a strategy for ‘productizing’ their services. As part of this work we also helped them assess whether or not they had the capabilities to support a product innovation growth strategy. We did this because good ideas are not enough.
I can’t believe that three years have passed since we launched Vecteris at the Women in Product Conference in San Francisco back in 2018! So much has happened and this seemed like a good moment to stop, reflect, and celebrate.
