The Pulse of Productization

The innovation we have seen over the last few years has been truly awe-inspiring.  For example, distilleries making hand sanitizer and software companies reconfiguring software to help hospitals track during COVID.  More recently innovation has turned to supply chain and talent gaps; for example, companies like Lucid Motors, an electric vehicle manufacturer, and Boeing creating boot camps to quickly train up a whole new talent pool.  

A management consulting firm recently partnered with Vecteris to develop a strategy for ‘productizing’ their services.  As part of this work we also helped them assess whether or not they had the capabilities to support a product innovation growth strategy.  We did this because good ideas are not enough.

I can’t believe that three years have passed since we launched Vecteris at the Women in Product Conference in San Francisco back in 2018! So much has happened and this seemed like a good moment to stop, reflect, and celebrate.