Insights on How to Productize Services and Solution Offerings

A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.

3 Shifts to Make When Selling Standardized Services vs. Custom

Jaime, I can’t figure out Zoom’s new features. It’s hilarious—like I was a product person, but I keep clicking the wrong button and getting kicked out of the meeting.

I’ve had similar issues recently. But here's the thing, selling a productized service can feel a lot like learning those Zoom features: confusing at first. However, once you get the hang of it, it transforms how you interact with customers. I’ve been in those Zoom sessions, and it’s often the same story for companies transitioning from services to products: You think you know how to sell, but suddenly, you're using the wrong buttons.  

Read More

2024 Look Back and Learn

Reflecting on a Year of Growth and Innovation at Vecteris

As 2024 comes to a close, we want to take a moment to celebrate the milestones, achievements, and lessons learned from this incredible year. At Vecteris, our mission is to empower CEOs, product leaders, and product managers in B2B professional services to successfully navigate the journey of scaling for growth. We are incredibly proud of the strides you, our customers, have made in launching new and improved offerings, testing with beta products, and even making the tough decision to kill ideas that didn’t align with your vision for growth. Here is a short recap of all you have accomplished.

Read More

8 Triggers for Productization

As markets evolve and industries face new challenges, many firms find themselves at a crossroads, contemplating the shift toward productization. Productization can significantly enhance valuation, streamline operations, and boost competitiveness. But what triggers a professional services firm to productize? Let’s explore the eight most common reasons that move B2B services organizations from traditional service models to a more productized approach.

Read More

Tips for Doubling Down on Product Innovation in Uncertainty

The innovation we have seen over the last few years has been truly awe-inspiring.  For example, distilleries making hand sanitizer and software companies reconfiguring software to help hospitals track during COVID.  More recently innovation has turned to supply chain and talent gaps; for example, companies like Lucid Motors, an electric vehicle manufacturer, and Boeing creating boot camps to quickly train up a whole new talent pool.  

Read More

Improve Your Team’s Product Innovation Capabilities

A management consulting firm recently partnered with Vecteris to develop a strategy for ‘productizing’ their services.  As part of this work we also helped them assess whether or not they had the capabilities to support a product innovation growth strategy.  We did this because good ideas are not enough.

Read More