Productize
Productize
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The Ultimate Guide to Turning Professional Services into Scalable Products

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“It takes a lot of courage to show your dreams to someone else.”
― Erma Bombeck

How Fear Kills Productization

When services firms choose to pursue a productization strategy, they can face many challenges. I’ve seen companies fail because they didn’t have the right skills, poor product-market fit, or they under-invested in go-to-market. Another significant challenge is changing the organization’s behavior and culture to be more product friendly.  Consider this:

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Attracting and Retaining Top Product Talent (when you are NOT a tech company)

One of the unexpected gifts of the pandemic has been our launch of (virtual) peer groups of Product Leaders. At least once a week, we get the chance to convene small groups of product leaders to discuss their challenges and share experiences. We cover a variety of topics such as how to better catalog and use customer feedback or how to reduce custom development. A very frequent topic is talent. Especially, how to attract and retain good product talent when you are not a tech company.

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7 Ways To Create An Innovation-Friendly Culture

Organizations that struggle with new product innovation typically don’t fail because their leader isn’t a visionary. It’s not that the team isn't creative or smart. It's because, as humans, we favor routine. Innovation takes most of us outside our comfort zones and often requires new skills and behavior change. 

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