Productize
Productize

The Ultimate Guide to Turning Professional Services into Scalable Products

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“It takes a lot of courage to show your dreams to someone else.”
― Erma Bombeck

Why Moving to a Product Friendly Culture Requires Addressing Both People and Process at the Same Time

Many business-to-business services organizations are beginning to realize the accelerated growth potential of scalable, more productized business models. The opportunity to create higher customer value at a lower cost has led many organizations to make big moves to capitalize on the promise of a productized business model and evolve their culture to be more "product friendly." They are looking to change their cultures to enthusiastically support their offerings' diversification and prioritize building new scalable products that augment their existing portfolio of 1-to-1 services. 

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Tips for Doubling Down on Product Innovation in Uncertainty

The innovation we have seen over the last few years has been truly awe-inspiring.  For example, distilleries making hand sanitizer and software companies reconfiguring software to help hospitals track during COVID.  More recently innovation has turned to supply chain and talent gaps; for example, companies like Lucid Motors, an electric vehicle manufacturer, and Boeing creating boot camps to quickly train up a whole new talent pool.  

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