How to Manage Organizational Transformation for Productization in B2B Services
To play at a high level, these companies have to undergo significant organizational transformation.
Insights on How to Productize Services and Solution Offerings
A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.
To play at a high level, these companies have to undergo significant organizational transformation.
We frequently like to profile Product Leaders we admire to help inspire you and your team. This month, we are excited to introduce you to Andy Armstrong.
As we wind down 2022, we took a trip down memory lane to see which of our Vecteris blog posts were the most interesting to our audience. Here's what we found:
Do you ever feel like you’ve done everything you’re supposed to do, but you’re still coming up short in your product innovation efforts? Or do you think you are investing in the wrong product ideas?
We frequently like to profile Product Leaders we admire, to help inspire you and your team. This month, we are excited to introduce you to Zach Hansen.
A reading list curated by our staff at Vecteris!
Services Firms don’t need to become product-led organizations. They do need to become product friendly.
The innovation we have seen over the last few years has been truly awe-inspiring. For example, software companies reconfiguring software to help hospitals track during COVID or AI expediting the clinical trials process for drug development. More recently innovation has turned to supply chain and talent gaps; for example, companies like Lucid Motors, an electric vehicle manufacturer, and Boeing creating boot camps to quickly train up a whole new talent pool.
Productizing services firms can use well-crafted vision statements to galvanize support for profound organizational transformation.
“Our product review board meetings are less about improving the performance of the product portfolio and more about getting people to buy into our productization strategy. They allow people to come with ideas, source ideas, and get involved in the process. They give us a chance to see who is willing to raise their hand, come on board, become true believers, and take that back to their own teams."