Insights on How to Productize Services and Solution Offerings
A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.
This past year I turned 40, and my wife and I welcomed our second child. With these significant life milestones, I started to think about where I wanted to take my career next. One of the guiding principles I used was the Japanese concept of ikigai.
To play at a high level, these companies have to undergo significant organizational transformation.
We frequently like to profile Product Leaders we admire to help inspire you and your team. This month, we are excited to introduce you to Andy Armstrong.
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As we wind down 2022, we took a trip down memory lane to see which of our Vecteris blog posts were the most interesting to our audience. Here's what we found:
Updated October 2026.
To avoid solving the wrong customer problem, don’t accept the first answer a customer gives you. Vecteris recommends a hypothesis-driven approach to voice of customer research: write down what you believe the problem is, test it in interviews, and keep asking “why” until you reach the root cause. Then confirm the problem is both urgent, meaning the customer needs it solved within the year, and expensive, meaning they will commit budget or people to solving it.
Do you ever feel like you’ve done everything you’re supposed to do, but you’re still coming up short in your product innovation efforts? Or that you’re investing in the wrong product ideas?
New product teams struggle to find the time to talk to customers. Even when they do, they don’t always go deep enough in their research, which can lead them to build the wrong product or feature. By adopting a hypothesis-driven approach to gathering voice of customer data and testing assumptions, your team can spend its time and effort on products customers will love.
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We frequently like to profile Product Leaders we admire, to help inspire you and your team. This month, we are excited to introduce you to Zach Hansen.
A reading list curated by our staff at Vecteris!
Services Firms don’t need to become product-led organizations. They do need to become product friendly.
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The innovation we have seen over the last few years has been truly awe-inspiring. For example, software companies reconfiguring software to help hospitals track during COVID or AI expediting the clinical trials process for drug development. More recently innovation has turned to supply chain and talent gaps; for example, companies like Lucid Motors, an electric vehicle manufacturer, and Boeing creating boot camps to quickly train up a whole new talent pool.
Productizing services firms can use well-crafted vision statements to galvanize support for profound organizational transformation.
