Productize
Productize
Out Now!

The Ultimate Guide to Turning Professional Services into Scalable Products

Read our Blog Posts

“It takes a lot of courage to show your dreams to someone else.”
― Erma Bombeck

How to Help More Women Succeed in Product Careers

One of my favorite professional events is right around the corner.  The annual Women In Product Conference is May 10-11 and it will be held virtually to allow more people to attend.  I highly recommend it for all women currently in Product roles (the conference has different tracks for entry-level professionals all the way up to Executive roles) as well as for Product leaders who want to help more women succeed in Product roles.

Read More

How Fear Kills Productization

When services firms choose to pursue a productization strategy, they can face many challenges. I’ve seen companies fail because they didn’t have the right skills, poor product-market fit, or they under-invested in go-to-market. Another significant challenge is changing the organization’s behavior and culture to be more product friendly.  Consider this:

Read More

Attracting and Retaining Top Product Talent (when you are NOT a tech company)

One of the unexpected gifts of the pandemic has been our launch of (virtual) peer groups of Product Leaders. At least once a week, we get the chance to convene small groups of product leaders to discuss their challenges and share experiences. We cover a variety of topics such as how to better catalog and use customer feedback or how to reduce custom development. A very frequent topic is talent. Especially, how to attract and retain good product talent when you are not a tech company.

Read More

Setting New Product Budgets for 2022

 

Fall is my favorite time of year. The kids go back to school (thank goodness), leaves change colors, pumpkin spice returns AND, for many organizations, budgeting season kicks off! As a Type-A planner, I love budgeting season because it's where we translate our vision and strategy into tangible spending commitments for the upcoming year.

Read More