Productize
Productize
Out Now!

The Ultimate Guide to Turning Professional Services into Scalable Products

Read our Blog Posts

“It takes a lot of courage to show your dreams to someone else.”
― Erma Bombeck

How To Mitigate Cannibalization Risk From New Products

“I don't want this new product to eat away at my existing business.”

We hear this a lot. 

So many executives get caught up in the fear that new products will detract, or worse destroy, their existing business. Total or partial cannibalization can occur when a new product moves customers away from current service offerings or product lines. It is a legitimate concern, but the right framework and strategy can help companies stay competitive and turn potential threats into opportunities.

Read More

5 Phases of Product Innovation & Management

Product innovation and management are key capabilities for developing successful scalable, digital products. But if you're new to product innovation and management, building the processes and competencies you need to be successful can be overwhelming. For example, should you start by improving your voice of the customer skills or Agile project management skills or product usage analytics skills or all of the above?

Read More