Don’t Waste Money, Try A Sell-Then-Build Strategy
From time to time, I get a call from a pro-serv company that has invested a lot of time and money into launching a product that simply isn’t selling. They don’t know what went wrong. Can we help? After a little digging, we often find out they didn’t get enough (or any) market feedback as they were building. They were sure about the solution/product/offering and wanted to get right to selling. In the right situation, I am all for going right to selling, BUT do it without building anything! Save thousands of dollars, maybe hundreds of hours, and Sell then Build.