Insights on How to Productize Services and Solution Offerings
A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.
Choosing the right technology partner is a critical decision that can make or break your product strategy. Whether you're implementing a new SaaS platform, integrating AI capabilities, or modernizing your infrastructure, the process of evaluating technology partners requires a structured and strategic approach.
We have many organizations come to us who are excited to start on their productization journey and see it as an avenue for growth and strength. When starting to work with these customers, I often hear them state the following goal:
“I’d like to create a playbook so we can have a repeatable innovation process at my company.”
Because productization can require significant investment, market sizing is often an important first step in testing the viability of an opportunity because business leaders need confidence that the investments have a good chance of paying off. Too often, B2B organizations rely on top-down market sizing to drive investment decisions. There seems to be an all-too-common practice of showing an opportunity is viable by arguing that you just need to capture a small percentage market share of a huge market segment in order to have a booming business. But this common top-down approach ends up misleading organizations into poor decisions because the models are designed mainly for direct-to-consumer businesses to make assumptions about vast markets. And these types of results provide no answer about near-term potential revenue.
We often hear from customers starting on their productization journey:
“Can we productize without a significant investment in technology?”
The short answer is yes, absolutely. Do not make building a technology solution a blocker to starting your productization journey.
In 2023, we saw an accelerated shift of market trends that affirms the need for B2B professional services firms to form a digital strategy to compete.
Talking to customers is essential for successful product innovation.
In the park by my kids' preschool here in Maryland, there are so many acorns it is almost hard to walk or avoid getting hit in the head. They are saying that 2023 is a “mast year” for trees, which is why we are seeing all these acorns.
Vecteris recently convened a group of ten B2B professional services executives to explore the impact of Generative AI (Gen AI) on their businesses.
“The report of my death was an exaggeration” - 4 lessons from Airbnb’s restructuring of Product Management
Transforming B2B Services with Cutting-Edge AI: Exploring the Opportunities, and Risks, of Generative AI
