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The Ultimate Guide to Turning Professional Services into Scalable Products

Our Why

At Vecteris we are passionate about delivering fantastic results for our clients, creating a better world, strengthening our communities, and helping people create meaningful, purpose-filled careers​.

Our Mission

Our mission is to help companies build forward-thinking products and cultures to positively impact the world we live in.

Our Work

​Started by a group of women with extensive experience building and selling successful SaaS and DaaS-based products, we achieve Vecteris' mission by working with companies to accelerate the digitization of their services and products.

​For many companies, using new technology and data to develop new products is not in their immediate skill set. Vecteris focuses on those businesses that need to innovate to stay relevant, to fend off a new competitor, or who just want to have a healthy, dynamic product roadmap to meet their growth goals. 

Our team combines diverse skill sets and experiences to help our clients quickly address their most critical digital product innovation needs. Starting with deep customer insights, we use our knowledge and expertise to help our clients move through our proprietary product development methodology: the Product Innovation Pathway.

What does Vecteris mean? 

Our name is the combination of two ideals the founders had for the company.


Vector: a  quantity  possessing  both  magnitude  and  direction
Eris: the Greek goddess of chaos and discord 

Vecteris:  We make things happen while guiding companies through the inevitable chaos.

Meet Our Team

Our Fearless Founders
Eisha Armstrong
Co-Founder & CEO
eisha.armstrong@vecteris.com
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Nicole Merrill
Co-Founder & COO
nicole.merrill@vecteris.com
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Judy Zitnik
Co-Founder & Consultant
Judy.Zitnik@vecteris.com
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Our Amazing Team
Anne Luecke
Chief of Staff
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Lauri ​Hershner
Director of Market Research
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Gabrielle Blocher
Principal Consultant
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Michelle Campbell
Principal Consultant
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Karen Olszewski
Principal Consultant
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Felicia Zimmermann
Principal Consultant
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Jaime Drennan
Product Management Consultant
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Michaela Rawsthorn
Consultant
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Erin Schneider
Consultant
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Aman Tsegai
Consultant
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Perin Goodman
Operations Manager
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Our Advisory Board
Jennifer McCollum
CEO, Linkage, Inc.
www.linkageinc.com/
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Christy Pretzinger
CEO, Writer Girl
www.writergirl.com/
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Christoffer Ellehuus
President, KF Digital, Korn Ferry
www.kornferry.com/
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