Insights on How to Productize Services and Solution Offerings

A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.

Tips for Doubling Down and Innovating in Times of Uncertainty

The innovation we have seen over the last few years has been truly awe-inspiring. For example, software companies reconfiguring software to help hospitals track during COVID or AI expediting the clinical trials process for drug development. More recently innovation has turned to supply chain and talent gaps; for example, companies like Lucid Motors, an electric vehicle manufacturer, and Boeing creating boot camps to quickly train up a whole new talent pool.  

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How Product Reviews Can Be a Trojan Horse for Change Management

Our product review board meetings are less about improving the performance of the product portfolio and more about getting people to buy into our productization strategy. They allow people to come with ideas, source ideas, and get involved in the process. They give us a chance to see who is willing to raise their hand, come on board, become true believers, and take that back to their own teams."

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How to: Structure Your Organization to Support Your Product Vision

The most successful productizing companies have a product organizational structure that is driven by and aligned with a well-articulated vision and goals for the productization strategy. A product org structure that is misaligned with the goals of the productization strategy puts great product ideas at risk of lackluster performance, racking up costs, or never making it to launch in the first place. 

how to structure your organization to support your product vision
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