VECTERIS - Vecteris Blog Posts (8)

Your Product Management Dream Team

Whom to hire—and when to hire them—to score big product wins.

Moving to a Product Friendly Culture

Many business-to-business services organizations are beginning to realize the accelerated growth potential of scalable, more productized business models. The opportunity to create higher customer value at a lower cost has led many organizations to make big moves to capitalize on the promise of a productized business model and evolve their culture to be more "product friendly." They are looking to change their cultures to enthusiastically support their offerings' diversification and prioritize building new scalable products that augment their existing portfolio of 1-to-1 services.

Sean Gillispie: Why I am excited to join Vecteris

This past year I turned 40, and my wife and I welcomed our second child. With these significant life milestones, I started to think about where I wanted to take my career next. One of the guiding principles I used was the Japanese concept of ikigai.

How to Manage Organizational Transformation for Productization in B2B Services

To play at a high level, these companies have to undergo significant organizational transformation.

Product Leader We Admire: Andy Armstrong

We frequently like to profile Product Leaders we admire to help inspire you and your team. This month, we are excited to introduce you to Andy Armstrong.

5 Most Popular Blogs of 2022: Vecteris Edition

As we wind down 2022, we took a trip down memory lane to see which of our Vecteris blog posts were the most interesting to our audience. Here's what we found:

How to avoid solving the wrong customer problem

Updated October 2026.

To avoid solving the wrong customer problem, don’t accept the first answer a customer gives you. Vecteris recommends a hypothesis-driven approach to voice of customer research: write down what you believe the problem is, test it in interviews, and keep asking “why” until you reach the root cause. Then confirm the problem is both urgent, meaning the customer needs it solved within the year, and expensive, meaning they will commit budget or people to solving it.

Do you ever feel like you’ve done everything you’re supposed to do, but you’re still coming up short in your product innovation efforts? Or that you’re investing in the wrong product ideas?

New product teams struggle to find the time to talk to customers. Even when they do, they don’t always go deep enough in their research, which can lead them to build the wrong product or feature. By adopting a hypothesis-driven approach to gathering voice of customer data and testing assumptions, your team can spend its time and effort on products customers will love.