Insights on How to Productize Services and Solution Offerings

Many business-to-business services organizations are beginning to realize the accelerated growth potential of scalable, more productized business models. The opportunity to create higher customer value at a lower cost has led many organizations to make big moves to capitalize on the promise of a productized business model and evolve their culture to be more "product friendly." They are looking to change their cultures to enthusiastically support their offerings' diversification and prioritize building new scalable products that augment their existing portfolio of 1-to-1 services. 

This past year I turned 40, and my wife and I welcomed our second child. With these significant life milestones, I started to think about where I wanted to take my career next. One of the guiding principles I used was the Japanese concept of ikigai.

To play at a high level, these companies have to undergo significant organizational transformation. 

We frequently like to profile Product Leaders we admire to help inspire you and your team. This month, we are excited to introduce you to Andy Armstrong.

As we wind down 2022, we took a trip down memory lane to see which of our Vecteris blog posts were the most interesting to our audience. Here's what we found:

Do you ever feel like you’ve done everything you’re supposed to do, but you’re still coming up short in your product innovation efforts? Or do you think you are investing in the wrong product ideas? 

We frequently like to profile Product Leaders we admire, to help inspire you and your team. This month, we are excited to introduce you to Zach Hansen.

A reading list curated by our staff at Vecteris!

Services Firms don’t need to become product-led organizations. They do need to become product friendly.

The innovation we have seen over the last few years has been truly awe-inspiring. For example, software companies reconfiguring software to help hospitals track during COVID or AI expediting the clinical trials process for drug development. More recently innovation has turned to supply chain and talent gaps; for example, companies like Lucid Motors, an electric vehicle manufacturer, and Boeing creating boot camps to quickly train up a whole new talent pool.