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The Ultimate Guide to Turning Professional Services into Scalable Products

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“It takes a lot of courage to show your dreams to someone else.”
― Erma Bombeck

How Do I Get More Juice From My Customer Interviews? 5 Tips For Understanding Customer Need

 
Understanding our customers—or more specifically their  urgent and expensive problems —is the key to developing a successful product. I’ve seen too many companies waste time developing a new product that no customer wants or needs. This often happens when a CEO develops a product because they have fallen in love with an idea or a technology or are trying to out-do a competitor and they don’t want to take the time to talk to any customers about what real-life problems they are solving.
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5 Phases of Product Innovation & Management

Product innovation and management are key capabilities for developing successful scalable, digital products. But if you're new to product innovation and management, building the processes and competencies you need to be successful can be overwhelming. For example, should you start by improving your voice of the customer skills or Agile project management skills or product usage analytics skills or all of the above?

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