Productize
Productize

The Ultimate Guide to Turning Professional Services into Scalable Products

Read our Blog Posts

“It takes a lot of courage to show your dreams to someone else.”
― Erma Bombeck

Need Your Team to Innovate Faster and Take Action? Try These Easy Tactics.

Many times, big problems are solved with small tactics. For example, my phone chargers frequently frey at the connectors. However, a small tactic – covering the connector with the spring from inside of a pen – can prevent the frey. One broken pen saves me hundreds in new charging cords. 

I spend a lot of time running Design Sprints for our clients.
Read More

Design Sprints for B2B Companies

What do Slack, IBM, McKinsey, Stanford, the City of Chicago, and the National Gallery of Art have in common? They all solved urgent and expensive problems using Design Sprints - a unique process for quickly solving our customers’ urgent and expensive problems through ideation, prototyping, and testing. 
Read More

Co-Create Like LEGO to Build Better Products

One of my favorite shelter-in-place binge shows has been LEGO Masters. Teams of LEGO enthusiasts compete to build original creations, and with each passing episode another team is sent home until a LEGO Master team is crowned. The show is fun, the builds are impressive and the show inspired my sons and me to haul out our tubs of LEGO and make our own new creations.
Read More

What I’ve Learned About Creativity.

I was speaking with a CEO a few weeks ago who said his team was struggling with new product innovation. I mistakenly assumed that the team had too many ideas, could not prioritize and focus, and, therefore, were diluting their efforts. Lack of focus is a problem I’m seeing with a lot of clients right now.
Read More

In a Crisis, Use Lean Competitive Analysis

Many of our clients have been asking us for advice on how to stay competitive in this rapidly changing world. Customer behavior is changing rapidly and, if they are financially healthy, your competitors are likely innovating to adapt to these changes. Other competitors may be struggling and could become acquisition targets for you to bring on new assets or new customers or both. How do we stay on top of all this?

Enter: Lean competitive analysis
Read More

Supporting Your Sales Team Through a Digital Acceleration

Digital transformation is coming at lightning speed. Previously in-person services are being offered virtually. New digital products are coming to the market quickly. The way we do business is forever changing. 

For example, our video platforms and remote work tools have been a beacon of light while working remotely during the coronavirus.
Read More