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Commercialize Book Tools

We've got you covered with a variety of tools, templates, and resources to help you develop and commercialize new productized offerings.

Click HERE to download all the tools at once. 

Chapter 2: Market Understanding

 

Customer Interview Guidelines and Questions

Sample Interview Deck and Questions

Customer Needs Identification Worksheet

Voice of the Customer Insight Tracking Template

Sample Survey Questions

Customer Advisory Board Creation Checklist

Example Market Segment Attractiveness & ICP grids

 

 

Competitor Research Checklist

Competitor Comparison Grid

Competitor Analysis Template 1 

Competitor Analysis Template 2

Competitor Research Checklist and Guidelines

In-Market ICP vs. Regular ICP Attributes

Identifying Personas

Chapter 3: Pricing 

 

Pricing Model Examples

Sample Pricing Sheets

Dynamic Saas Contract Framework

Pricing Survey Questions (Van Westendorp & Garber Granger)

Product Value Matrix

 

Chapter 4: Marketing 

 

Positioning Statement (AKA “ELEVATOR PITCH”) Template

Identify Product Benefits Worksheet

Multi-Channel Marketing Campaign Planning Template

 

Chapter 5: Sales  

 

Sales Training Deck Template

Sales Playbook Template

1-page Sales Playbook Outline

Sales Funnel Tool to Set Targets

Competitor Talking Points and Decision Tree Template

Key Principles for Enabling Sales Team Member

Demo Best Practices and Sample Outline

Product Sales Exec Job Description Examples

 

Chapter 6: Retention 

 

Customer Journey Maps

Customer Success Manager Job Description

Customer Success Playbook Template

Account Management/CS 101

Recurring Revenue Product Design Checklist

Customer Success Organization Guidelines

Customer Health Survey Questions

One Metric That Matters Examples

 

Chapter 7: Product Strategy is at the Heart

 

Unit Economics Calculation