Insights on How to Productize Services and Solution Offerings
A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.
Productization continues to be a key strategy for B2B services firms looking to scale more effectively, improve margins, and deliver consistent value. But what does the path to successful productization actually look like? To find out, we surveyed leaders across professional services firms—from CEOs to product and innovation heads—and shared the findings in our latest webinar.
At the end of each year, we like to take a moment to share a little inspiration from our team. Books have a unique way of shaping our perspectives, sparking creativity, and offering a much-needed escape. So, we asked each team member to share their favorite read from the past year—those stories, ideas, and lessons that resonated most with them.
When developing a pricing and packaging strategy for new productized offerings, it’s crucial to move beyond traditional cost-plus models and embrace a value-based approach. Many organizations are realizing that launching innovative products requires not only technological changes but also a fundamental shift in how they monetize their offerings. Instead of solely focusing on internal costs and margins, they must consider how customers perceive value, aligning pricing strategies with the unique benefits their products deliver.
Commercialize is Out Today! Learn How to Monetize, Market, and Sell Productized Offerings.
“We thought we could just build the product, and the sales would come rolling in. But without a clear strategy for pricing, packaging, and selling it, our launch flopped.” – Chief Revenue Officer, B2B Services Firm
As 2024 unfolds, the transformative impact of artificial intelligence (AI) on professional services is increasingly apparent. In a recent discussion on the Professional Services Pursuit podcast, hosted by Banoo Behboodi, Vecteris’ Eisha Armstrong explored how AI is helping professional services organizations rethink how they solve problems and create value.
Introducing Anthony Donatelli, Senior Director of Research Growth Strategy at EAB!
Vecteris has expanded the leadership team to guide our continued growth!
Spotlighting Pallavi Kapnadak!
As part of a recent Product Leader Peer Group meeting, we asked our members to share a recent book they've read that inspired them in their productization journey!
