"Commercialize" is Out Today! Learn How to Monetize, Market, and Sell Productized Offerings.

Vecteris Marketing Team
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Commercialize is Here

Commercialize is Out Today! Learn How to Monetize, Market, and Sell Productized Offerings.

“We thought we could just build the product, and the sales would come rolling in. But without a clear strategy for pricing, packaging, and selling it, our launch flopped.” – Chief Revenue Officer, B2B Services Firm

Sound familiar? It’s a challenge we hear all too often from organizations struggling to transition from customized services to scalable products. The latest addition to our Vecteris bookshelf is here to help. Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services is now available—and it’s packed with the insights you need to avoid these common pitfalls.

Whether you're in the early stages of productization or navigating the complexities of bringing your new product to market, Commercialize offers actionable strategies, data-driven insights, and real-world examples from top professional services firms. Commercialize is essential reading for any B2B services leader looking to monetize productized offerings and grow revenue.

 

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1. Why Productization Fails—and How to Succeed

As we discussed in Productize, many organizations hit roadblocks when transitioning from services to products. In conversations with leaders across the past few years, our research uncovered a common root cause - successful productization requires new commercialization capabilities.  In Commercialize, we explore the three most common mistakes B2B firms make when taking their product to market:

- Neglecting the go-to-market strategy: Organizations invest heavily in product development but leave the commercialization plan as an afterthought.

- Relying on existing sales motions: Selling products requires a different approach than selling services. You need to create a unique strategy tailored to your productized offering.

- Over-customization: To scale successfully, you must reduce reliance on custom solutions and focus on creating standardized offerings.

Through practical frameworks and step-by-step guides, we show you how to avoid these traps and align your entire organization—from sales to marketing to product development—around a commercialization strategy that delivers results.

 

2. Speed to Market: The Critical Factor for Success

Our research reveals that speed to market is one of the most significant determinants of productization success and early revenue growth. Commercialize walks you through how to accelerate product development, align sales teams, and minimize the friction that slows down launches.

But speed doesn’t mean cutting corners. We emphasize the importance of customer feedback loops to ensure that what you're building resonates with the market. 

 

3. How to Nail Your Go-To-Market Strategy

Commercialize offers a comprehensive framework for crafting a winning go-to-market strategy. This includes:

- Market segmentation: Understanding who your target audience is and how to position your product to meet their specific needs.

- Pricing and packaging: How to balance profitability with market fit, and avoid common pricing mistakes that can stifle adoption.

- Sales enablement: Equipping your sales team with the skills, tools, and messaging they need to sell productized services, which requires a different approach than traditional service sales.

We also dive into how to manage the misalignment that often occurs between legacy service-selling models and the new demands of product sales. You’ll learn how to align your team around new processes and create a culture that embraces productization.

 

4. Real Stories from Leading Firms

Commercialize isn’t a theory—it’s filled with real-world examples from B2B services firms that have successfully navigated the journey from custom services to scalable products. These case studies highlight:

- How leading companies have restructured their sales teams to support productized solutions.

- What it takes to transition from service to productized offerings without alienating existing clients.

- Repeatable steps you can take to increase renewability and drive long-term growth.

By learning from the successes (and failures) of others, you can accelerate your own productization journey and avoid the common pitfalls that trip up so many firms.

 

Ready to Commercialize?

If you’re serious about turning your services into scalable, tech-enabled products that generate recurring revenue, Commercialize is the guide you need. Packed with actionable insights, practical tools, and proven strategies, this book is designed to help you scale your product and help you hit your product revenue goals.

 

Get your copy of Commercialize today, and start building a productization strategy that delivers real results.

 

Curious to learn more? Contact us to schedule a consultation with one of our productization experts. Let’s get started on your journey to commercialization success! 

 

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