Insights on How to Productize Services and Solution Offerings

The Vecteris team is excited to announce the launch of the Productize Pathway® Solution, our new offering that is designed to power your success in productization transformation and growth.

We frequently like to profile Product Leaders we admire to help inspire you and your team. This month, we are excited to introduce you to Purbita Banerjee.

A company developed a successful AI product based on thorough customer research and launched it quickly, generating revenue. However, the cost of maintaining the necessary tool infrastructure for a growing customer base and promised price tiers made the product unprofitable. Despite doing almost everything correctly, the product team was directed to shut down the product because it was losing money for the company. The company needed to build a good pro forma for the product.

Sarah, a Senior Partner at a leading HR consulting firm, called me for some advice. Her team was struggling to bring productized services fully to market. As we talked through her situation, it became clear that they had lots of great ideas but weren’t prioritizing and, therefore, trying to tackle too many things at once. With that divided attention, her team wasn’t seeing ideas all the way through to successfully launch. They had confused internal activity with client-facing impact, and the lack of a structured, cross-functional review meant they had invested significant time and partner resources into ideas that didn't generate immediate, measurable value for the firm or their customers.

If this scenario sounds familiar, your organization is likely facing the same challenge. You need a critical pause point — a Quarterly Product Review.

We frequently like to profile Product Leaders we admire to help inspire you and your team. This month, we are excited to introduce you to Andy Armstrong.

As we wind down 2022, we took a trip down memory lane to see which of our Vecteris blog posts were the most interesting to our audience. Here's what we found:

We frequently like to profile Product Leaders we admire, to help inspire you and your team. This month, we are excited to introduce you to Zach Hansen.