What Is An Urgent And Expensive Customer Problem?
I was explaining to a client the other day that the biggest mistake I see companies make when developing new products is developing a product that does not solve an urgent and expensive customer problem. Turns out he’d heard me say that before. Many times.
![](https://www.vecteris.com/hubfs/Maddy_Blog%20Images%20Resized/BLOG-What%20Is%20An%20Urgent%20And%20Expensive%20Customer%20Problem%3F.png)