Insights on How to Productize Services and Solution Offerings

A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.

How Do I Get More Juice From My Customer Interviews? 5 Tips For Understanding Customer Need

 
Understanding our customers—or more specifically their  urgent and expensive problems —is the key to developing a successful product. I’ve seen too many companies waste time developing a new product that no customer wants or needs. This often happens when a CEO develops a product because they have fallen in love with an idea or a technology or are trying to out-do a competitor and they don’t want to take the time to talk to any customers about what real-life problems they are solving.
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5 Phases of Product Innovation & Management

Product innovation and management are key capabilities for developing successful scalable, digital products. But if you're new to product innovation and management, building the processes and competencies you need to be successful can be overwhelming. For example, should you start by improving your voice of the customer skills or Agile project management skills or product usage analytics skills or all of the above?

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Learning To Be Great PM’s in Cincinnati

 
On the last day of February, Cincinnatian’s overcame freezing temperatures, grid locked traffic, and gusts of wind, hail, and snow, to attend a Women in Product Cincinnati event hosted by 84.51°, in downtown Cincinnati.
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