Insights on How to Productize Services and Solution Offerings

A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.

Supporting Your Sales Team Through a Digital Acceleration

Digital transformation is coming at lightning speed. Previously in-person services are being offered virtually. New digital products are coming to the market quickly. The way we do business is forever changing. 

For example, our video platforms and remote work tools have been a beacon of light while working remotely during the coronavirus.
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New Ways of Learning & Why You Need Them

 
I am sure you would agree, technology has changed drastically since most of us were in school, probably, even, since most of us took the jobs we are in today. Yet, despite how true this may be, the data says we aren't doing enough to help ourselves, our employees, and our organizations adapt to these changes.
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How Do I Get More Juice From My Customer Interviews? 5 Tips For Understanding Customer Need

 
Understanding our customers—or more specifically their  urgent and expensive problems —is the key to developing a successful product. I’ve seen too many companies waste time developing a new product that no customer wants or needs. This often happens when a CEO develops a product because they have fallen in love with an idea or a technology or are trying to out-do a competitor and they don’t want to take the time to talk to any customers about what real-life problems they are solving.
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