How to build productized services with the Productize Pathway®
Efficiency gains from AI have made delivery faster, which makes the economics of custom project work less feasible. Productizing services is the practice of turning...
How to protect revenue as AI shrinks the billable hour
AI is making many service offerings more efficient to deliver, and clients are beginning to ask firms to pass along those savings. To protect their revenue, firms...
How to Transition to Value-Based Pricing for Professional Services
Productized service pricing is a model that shifts professional services from hourly billing to fixed or tiered fees based on delivered value. Artificial Intelligence (AI) accelerates delivery, making traditional time-and-materials (T&M) models inefficient as they penalize providers for increased productivity. Adopting value-based pricing tiers allows B2B professional services firms to protect margins and align revenue with client outcomes rather than labor hours. Learning how to transition from hourly billing to value-based pricing is essential for firms looking to remain competitive in an AI-driven market.
8 Common AI Mistakes in B2B Professional Services
Series: Part 2 of “From AI to ROI in B2B Professional Services.”
Maximizing Professional Services ROI Through AI-Enabled Productization and Understanding How Professional Services Firms Achieve AI ROI
The prize is huge. Why most firms are missing out, and why we’re not surprised.
Agent Bosses, Not AI Users: The Cultural Shift B2B Firms Must Embrace
The biggest obstacle to AI adoption in B2B professional services isn’t the technology. It’s the culture. While most firms are busy evaluating tools, the real question is: how are you preparing your people? Because the firms gaining traction with AI aren’t just handing out logins—they’re training their teams to become what we call "agent bosses."
The AI Transformation is a Business Model Transformation
It can be tempting to frame the adoption of generative AI as a tech initiative. Something for innovation labs, IT, or the analytics team to pilot while the rest of the business watches from the sidelines. But the professional services firms leading the charge right now know better.
Understanding How AI Impacts Professional Services Pricing Models
AI isn’t just changing how work gets done. It’s changing how clients expect to pay for it. The traditional time-and-materials (T&M) pricing model, long the default in professional services, is increasingly misaligned with the efficiency and flexibility AI enables.
.png)
Before You Productize: What Every Services Firm Needs in Place
Productization isn't a silver bullet. But for professional services firms looking to scale impact and revenue, it can be transformative—if you're truly ready for it.
Most companies fail at productization not because of market conditions, but because they never truly committed to the journey. The good news? You don’t need to overhaul everything to get started. But you do need to start with two essential truths.
.png)
3 Shifts to Make When Selling Standardized Services vs. Custom
“Jaime, I can’t figure out Zoom’s new features. It’s hilarious—like I was a product person, but I keep clicking the wrong button and getting kicked out of the meeting.”
I’ve had similar issues recently. But here's the thing, selling a productized service can feel a lot like learning those Zoom features: confusing at first. However, once you get the hang of it, it transforms how you interact with customers. I’ve been in those Zoom sessions, and it’s often the same story for companies transitioning from services to products: You think you know how to sell, but suddenly, you're using the wrong buttons.