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“It takes a lot of courage to show your dreams to someone else.”
― Erma Bombeck

Why Moving to a Product Friendly Culture Requires Addressing Both People and Process at the Same Time

Many business-to-business services organizations are beginning to realize the accelerated growth potential of scalable, more productized business models. The opportunity to create higher customer value at a lower cost has led many organizations to make big moves to capitalize on the promise of a productized business model and evolve their culture to be more "product friendly." They are looking to change their cultures to enthusiastically support their offerings' diversification and prioritize building new scalable products that augment their existing portfolio of 1-to-1 services. 

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